Three Rivers Public Health Department

Designed for youth ages 15-24 years old, the campaign for STD testing was a brightly colored, pop-art super hero theme. A youth committee gave feedback on the general theme to ensure it was appealing and understandable.

A billboard, swag giveaway items, and staff t-shirts were created to incentivize this age group to get tested and treated for STDs. The billboard was located on the westbound interstate in Fremont, NE and was posted for over 6 months.