Tanya Luken CPA PC Branding
Tanya Luken is the Chuck Norris of CPAs. When it comes to traditional expectations of what an accountant is like and working with a CPA, she pushes the envelope. Working with Tanya and her team is accounting, HR, and business made as simple and human as possible. As such, the branding had to be fun, unexpected, and easy. We want clients to walk away thinking “that was an accountant?”
Abacus cadabracus.
Since Tanya signs her emails with a single T, it’s only fitting that her logo should do the same – mark everything with a T. The Tanya Luken CPA PC logomark combines an abacus, an ancient counting tool, with the letter T. Like the business, this uniquely shaped abacus is cheeky and challenges traditional expectations. The typeface Atrament, meaning ink, plays into the historical foundations of accounting: with abacus and ink.
“It’s accrual world.”
As fun people, it was only fitting that the website show that. We custom coded a Chuck Norris joke randomizer into the site, moving abacus beads, and added quirky titles and hover-over animations on the team’s headshots to humanize them.
Distilling down the brand essence to one sentence, this graphic is used on all social media to give people a quick idea of who Tanya Luken CPA PC is, what they do, and who they do it for (in as few words as possible).
Tanya Luken CPA PC now offers Human Resources services and runs a Facebook group with free tips and a forum for small business’ HR.