Tanya Luken CPA PC Brand
Identity - branding - website design - collateral design
Tanya Luken is the Chuck Norris of CPAs
When it comes to traditional expectations of what an accountant is like and working with a CPA, she pushes the envelope. Working with Tanya and her team is accounting and business made as simple and human as possible.
Because she has such a personality, the branding for her business had to be fun, unexpected, and easy. We want clients to walk away thinking “that was an accountant?”
We distilled down the brand essence to one sentence: Fun accountants for fun people. It gives people a quick idea of who Tanya Luken CPA PC is, what they do, and who they do it for (in as few words as possible).
Abacus cadabracus.
Since Tanya signs her emails with a single T, it’s only fitting that her logo should do the same – mark everything with a T. The Tanya Luken CPA PC logomark combines an abacus, an ancient counting tool, with the letter T. Like the business, this uniquely shaped abacus is cheeky and challenges traditional expectations. The typeface Atrament, meaning ink, plays into the historical foundations of accounting: with abacus and ink.
“It’s accrual world.”
As fun people, it was only fitting that the website show that. We custom coded a Chuck Norris joke randomizer into the site, moving abacus beads, and added quirky titles on the team’s headshots to humanize them.