Name
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First Name
Last Name
What communication preferences do you have?
(Ex: no communication after 8:00pm; only communicate on weekends, etc.)
Deadline
Are there any dates within that time frame that you will be unavailable?
Please describe your branding needs or situation; What brought you here?
Which elements would you like included in your branding project?
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It is oftentimes the case that a brand feels inconsistent or not fully fleshed out if a logo stands alone without other elements to support it. I will provide recommendations for your specific business, but would love to hear what you're already interested in first.
What isn't working for you with your current branding?
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Are there any existing brand elements that you'd like to carry over or see evolved into your new branding?
Brand elements can be anything from color, style, imagery, typefaces, business name + tagline, etc.
How and where will your branding be seen? What will it specifically be used for?
What logo preferences do you have?
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Logotype = text only (think J.Crew or Coca-Cola logo)
Logomark = image only, ranging from literal to abstract (think Apple)
Combination = complementary image + text (think Target or Dunkin' Donuts or CHI Health)
Are there any other parameters or preferences you have that I should be aware of?
What is your business?
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Describe your product/service in your own words.
Why was your company created?
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What makes your product/service unique? What makes it stand out from competitors or differentiates you?
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If you could communicate a single message about your company, what would it be?
Your mission statement:
Your vision:
Your values / Your value statement / Your value proposition:
What are your goals for your business?
These can be super high level or specific or targeted, it is up to you!
What are trends and changes that could affect your industry?
Your branding should be able to withstand these threats or challenges and be flexible enough to evolve with you.
How are you currently marketing yourself/your business?
What do you want your branding to do for you and your business? What emotions would you like it to create in your target audience?
Who is your target audience?
Demographics, Psychographics, and any other defining features
Who are all of the stakeholders in your business? How would you like to position yourself in relation to them?
This is predominantly directed at large, multi-tiered businesses. If it does not apply to you, don't worry about it :)
Who are your competitors? What do you admire about them most?
Are there any other parameters or preferences you have that I should be aware of?
